"These guys are
sorta-like the MATCH.COM
between your customer and where to find them across media channels...
a totally brilliant mash-up
of psych and technology..."
We search our broadcast partners for on-air and online talent who want to use and endorse your product/service
We've reinvented GEN-2, Long-Form Radio and it's driving significant ROI for our clients.
Unlike old school long form radio where one product consumed an entire half hour, we invite (key word is INVITE) up to three businesses to participate in our half hour and hour-long programs. The key is we only invite folks from innovative businesses that are literally changing lives or reinventing their industries. Instead of pitching products, we focus on the people behind the products and their success from scratch stories. Entrepreneur participants in non-competing industries often share air time with other entrepreneurs, which makes the show undeniably compelling and very profitable for our participants. But what really makes Gen-2 Long Form Radio different is that we also:
All logos are the property of each client. Logos represent solely that agency principals have worked with these and hundreds of other noteworthy clients and do not represent that each is currently an active MMGPS client
We interview your customer facing team members including sales, customer service and social media teams...
We carefully analyze how your customers and social teams interact paying particular attention to consumer questions and team answers, potential confusions, innovative thoughts and attributes that attract your consumers to you...
Each of these steps is performed for the purpose of creating your custom Ad Creative Style Guide. Your guide is unique to your product and customer demo and serves as the creative template for on-and-offline marketing correspondence.
WE REINVENTED LONG-FORM RADIO
We facilitate getting
into the hands of each talent to create effective
We write your creative, place your media and extend your campaign through video and talent's social channels
"Thank you for all you do to help our clients to grow their business from great ideas into incredible campaigns."
WE MATCH YOUR PRODUCT WITH ENDORSERS / INFLUENCERS
We scrub your social media for product and brand sentiment paying particular attention to specific verbiage, tone and phrasing frequently used by your customers...
360° INFLUENCER SOCIAL EXTENSION
THE ENGINE THAT POWERS GREAT CAMPAIGNS
NAVIGATING THE PODCAST UNIVERSE
• There are an estimated 115,000 English-language podcasts.
• Apple announced that podcast subs surpassed 1 billion
QUESTION: WHICH PODCASTS DO YOUR CUSTOMERS DOWNLOAD DAILY, WEEKLY and MONTHLY?
ANSWER: RIGHT NOW YOU SORT-OF HAVE TO GUESS, RIGHT? BUT WE WILL KNOW EXACTLY WHICH PODCASTS TO BUY FOR YOU ONCE YOU GREEN LIGHT US TO PROFILE YOUR CUSTOMERS.
But we don't stop there... we'll also find podcasters who want to use and endorse your product/service and integrate your message into the content of their programs.
STOP!You're paying for that on-air or online talent endorsement... so why not fully leverage it across multiple media channels?
On-air talent and online social influencers enjoy unparalleled reach, affinity, credibility and influence among their audiences. Still, 90% of advertisers only utilize the endorsement on that talent's primary media.
When we engage on-air talent or online influencers to endorse your product or service, we fully leverage that endorsement across the talent's and broadcaster's social channels, email lists, newsletters, news groups, podcasts and video channels.
PROFILING YOUR CUSTOMER
The days of buying spots on a handful of radio stations is history! A myriad of media options, devices and diminished attention spans means your customers bounce between similar radio stations, podcasts, streaming media and online media throughout the day. Bottom line... knowing where your customers congregate allows us to deliver your message to them multiple times a day - across multiple media platforms.
THE FULL SERVICE AGENCY GROUNDED IN BEHAVIORAL SCIENCE
The science of locating your customers... everywhere
*FREE client consumer profiling, strategy and copy are provided at no cost to our media clients
WE PROFILE YOUR CUSTOMER'S MEDIA BEHAVIORS TO REACH THEM THROUGHOUT THE DAY
THE NEW SCIENCE IN AD CREATIVE