A message from Dr. Greg
Look, any agency can place your media -- there's no magic in that! Here's what you need to know; consumers have become highly ad-avoidant. Data suggests many reasons ranging from media on demand to too many media options to reduced attention spans. Whatever the reason, buying cheap spots, with lackluster creative and simple schedules will fail. Being grounded in behavioral psychology means we've learned how to neutralize ad-avoidance by integrating our clients into program content! Here are a few ways we do this:
Endorsement/Influencer Engagement In-show Product Placement In-Show Content
Live Reads Live Interviews With Your Experts "Echo Ads" (ask us)
Product Giveaways to Guests Live Remote Broadcasts
Your Video on Station's Website
We have a massive database of meaningful national radio programs, local market radio stations, and on-air talent. Once we analyze your digital marketing footprint (what works for you online) we'll match your footprint to our audio database for a clear roadmap for success.
There are 50,000+ podcasts; which ones do your customers listen to? We'll tell you. Once we profile your consumers, our platform overlays it to our massive database of podcast audience profiles. That's how we pinpoint which podcasts to buy for you.
Satellite is a great platform for transitioning from digital to audio. The challenge is satellite radio isn't as transparent in audience metrics. So while the upside to Satellite is immense -- its mission critical to match your customer to the right channelsand programs while navigating away from underperforming shows.
Pandora, Spotify, iHeart, Amazon... the list goes on and on in the growing universe of streaming, on-demand, customizable audio. The beauty of this audio channel is that you can micro target nicely to your demo and serve up visual impressions along with your audio ad. And yes... we've profiled these channels as well.
Digital marketers face a daunting task of trying to predict how their DIGITAL metrics will translate over to OFFLINE media. Well, we made it braindead simple to migrate and scale online to audio channels with our proprietary Media Conversion Metrics. In a nutshell... share your best performing online metrics with us and we'll run and predict the audio channels, programs, and endorsers that will perform best.
Public broadcasting (NPR) is perhaps one of the most underutilized and misunderstood broadcast verticals in the industry. We have deep relationships with both local and national NPR partners affording us latitude we need to help all our clients to succeed on this highly listened-to platform