Our Sentiment Scrubbing Technology Stack Drives Superior Ad Copy

We carefully analyze interactions between your consumers and your social teams paying particular attention to questions and how your team answers them. This allows us to avoid potential confusion by addressing these points, up front - in your ad copy...

Each step is performed for the purpose of developing your custom Creative Style Guide. Your guide is unique to your product and customer profile and serves as the template for the creative we write for you...

We interview your key customer facing team members (sales, marketing, customer service and social media) to align their actual experiences with your consumers to our new creative messaging... 

We scrub your social media and review sites for positive product and brand sentiment paying particular attention to specific words, tone and phrasing frequently used to describe your product or service...

The New Science in Ad Creative