Proprietary Digital Tech Creates Superior Ad Copy

  • We interview your key customer facing team members (sales, marketing, customer service and social team) to insure their experiences align with new creative messaging... 

The New Science in Ad Creative

  • Each step is performed for the purpose of developing your custom Creative Style Guide. Your guide is unique to your product and customer profile and serves as the template for the creative we write for you...
  • We analyze interactions between your consumers and your social teams paying particular attention to frequent consumer questions and how your team responds. This allows us to address common questions in your ad copy...

A message from Dr. Greg
Look, any agency can place your media -- there's no magic in that! Here's what you need to know; consumers have become highly ad-avoidant. Data suggests many reasons ranging from media on demand to too many media options to reduced attention spans. Whatever the reason, buying cheap spots, with lackluster creative and simple schedules will fail. Being grounded in behavioral psychology means we've learned how to neutralize ad-avoidance by integrating our clients into program content! Here are a few ways we do this:

​Endorsement/Influencer Engagement                    In-show Product Placement                     In-Show Content     
Live Reads                                                                 Live Interviews With Your Experts           "Echo Ads" (ask us)
Product Giveaways to Guests                                 Live Remote Broadcasts 
Your Video on Station's Website​

Neutralizing Ad Avoidance

  • We scrub your social channels and review sites for positive product and brand sentiment paying particular attention to key words, tone and phrasing frequently used to describe your product...