EVP / STRATEGY
Greg Cynaumon, Ph.D.
Matt leads Adcology's strategic and media buying divisions.
Having orchestrated many of the most recognized and successful brand and D2C campaigns in recent memory, Matt is widely recognized as the go to expert for integrating cross-platform marketing strategies and advertising campaigns. Matt is particularly adept at balancing multiple endorsers/influencers and spot campaigns across terrestrial radio, satellite, podcast and YouTube. Matt is a frequent featured speaker on the topic of how offline media impacts online results.
Dane manages Adcology's financial division including AP/AR. Dane has an acute entrepreneurial focus and expertise and experience with advertising agencies, marketing, technology, and financial services firms. Prior to joining ADcology Inc. Dane served as Vice President of Finance and Operations for Veritone Media, formerly R.O.I. Media Direct, a Direct Response Radio Ad Agency. Dane earned his Masters in Business Administration with an emphasis in Innovation Management from Chapman University, and his Bachelor of Science degree in Mathematics from Point Loma Nazarene University.
CFO / VP OPS
Dr. Greg holds a doctorate and masters in psychology (don't be impressed - marginal grades and university) and has authored multiple psychology and self-help books ranging from business psychology to dream analysis.
So the question Greg hears most is, how did a 'shrink' end up with an ad agency? Actually, it makes sense. "In the early 90's I'd see patients in the morning before heading to KBRT (a L.A. radio station) to do my PM drive show. As a talk show host you get a 360 degree view of advertising. Salespeople take you to client meetings, you're handed countless products to evaluate and endorse, and you receive hundreds of radio scripts (mostly bad). Lastly, you see the client sales results weekly in meetings. Basically, you earn a Ph.D. in everything that makes advertising work (and not work). That's when I started to understand the relationship between the right products, the right audience and the right creative messaging. Basically I discovered that psychology played a role in everything. That's when I developed Adcology (the study of behavioral psychology in advertising) started my agency and kicked it off with a product called The Phonics Game which became a massive success." Dr. Greg is also known as the TV host of The Inventor Roadshow and later the spokesperson for products such as Hooked on Phonics and CortiSlim.
Books by Dr. Greg
Discovering Your Child's Discipline Quotient (Integrity Publishing) Does God Still Speak Through Dreams (Thomas Nelson Publishing)
How to Avoid Alienating Your Kids in 10 Easy Steps (Moody Publishing) Empowering Single Parents (Moody Publishing)
Helping Single Parents With Troubled Kids (NavPress Publishing) Married But Feeling Alone (Servant Publishing)
Unlocking the Bible's Secrets to Happiness (TM Worldwide Publishing) Get a Raise in 30 Days (Publisher: TM Worldwide Publishing)
Bible Trivia Quiz Book (Barnes and Nobel Publishing)
Office Dogs: Vinny, Evie and Boulder