Revealing 133+ Points of Actionable Behavioral Data - FREE
Virtually unlimited media options and diminished attention spans means your customers bounce between similar radio stations, podcasts, streaming and online media throughout the day. Bottom line... knowing where your customers congregate (and at what times of the day) allows us to deliver your message directly to them multiple times a day - across multiple media platforms.
Stop Wasting Your Budget on the Wrong Media
Our Ph.Ds and AD Wizards created an Online Consumer Profiler that literally replaces unreliable focus groups! The core science involves a digital scrubbing and analysis of your inbound and outbound social channels. We augment this analysis with a deep dive session with your consumer facing team and customer surveys. Bottom line... we'll save a fortune in media testing by profiling your customers before buying media.
(Note: This is an important profile element as it helps us to GPS your customer across media that is often defined by political and social constructs.
Media Engagement Profiling
No question! Media campaigns thrive on data like consumer's age, gender, education and household income, but baseline demographics alone often lead to a slew of negative media tests. Years of experience (placing millions in media each month) has taught us that successful multimedia campaigns start with a detailed behavioral profile of your customers. Only then can we track and find them across multimedia channels as well as how to communicate with them using specific words and sentiments that create action.