• Radio (frequency of engagement
  • Radio (music v. talk preferences)
  • Radio (type of music preferences)
  • Radio (type of talk preferences)
  • Radio (in home v. out of home)
  • Radio (listening habits AM/PM)
  • Radio (national or local show pref.)
  • Radio (favorite radio stations AM/PM)
  • Audio (platforms other than radio)
  • Podcast (listener v. non-listener)
  • Streaming media (listener v. non listener
  • Alt. listening (audio books, player, etc.)
  • Social Media (platforms ranked by use)
  • Digital (homepage profile)
  • Digital (news/info sources profile)
  • YouTube (channel preferences)
  • TV (program preferences by category)
  • TV (programs by time of day engagement)
  • Movie (genre preferences)
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  • Gender
  • Age range (by media demo)
  • Ethnicity
  • Marital status
  • Credit score
  • Parental status
  • Number of children
  • Age/s of children
  • Education
  • Employment status

Virtually unlimited media options and diminished attention spans means your customers bounce between similar radio stations, podcasts, streaming and online media throughout the day. Bottom line... knowing where your customers congregate (and at what times of the day) allows us to deliver your message directly to them multiple times a day - across multiple media platforms.​

Stop Wasting Your Budget on the Wrong Media

Our Ph.Ds and AD Wizards created an Online Consumer Profiler that literally replaces unreliable focus groups! The core science involves a digital scrubbing and analysis of your inbound and outbound social channels. We augment this analysis with a deep dive session with your consumer facing team and customer surveys. Bottom line... we'll save a fortune in media testing by profiling your customers before buying media.

Psychosocial Profiling

Demographic Profiling

  • Social Issues (conservative, liberal or moderate)
  • Self-Image (in-trend, aspirational vs. trend agnostic)
  • Buying Behavior (seeks research and social support data)
  • Reasoning (left brain logic v. right brain emotional)
  • Core Values (conservative v. liberal v. moderate)
  • Communication Style (passive-online v. active 1 on 1)
  • Money (risk tolerance and attitudes toward money)
  • Charity (contributor v. unlikely)
  • Health (body & nutrition awareness)
  • Fitness (active to passive exercise and fitness profile)
  • Spirituality (Christian values v. secular leaning)
  • Religion (level of religious integration into life)
  • Technology (early adopter v. legacy user)
  • Food Preferences (fast food v. casual dining)
  • Hobbies and Interests
  • Automotive (active v. passive interests)
  • ​Fashion (aspirational v. passive interest)

Sociopolitical Profiling

(Note: This is an important profile element as it helps us to GPS your customer across media that is often defined by political and social constructs. 

  • Political leanings (conservative v. moderate v. liberal)
  • Political Affiliation (Rep. V. Dem. Independent)
  • Social Issues (conservative v. moderate v. liberal
  • Political Interest (engaged v. passive observer)

Media Engagement Profiling

No question! Media campaigns thrive on data like consumer's age, gender, education and household income, but baseline demographics alone often lead to a slew of negative media tests. Years of experience (placing millions in media each month) has taught us that successful multimedia campaigns start with a detailed behavioral profile of your customers. Only then can we track and find them across multimedia channels as well as how to communicate with them using specific words and sentiments that create action.